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If This Then That, (IFTTT) is trying to work more closely with third parties to make their recipes so that the individual can get more done. And not coincidentally turn a profit. Fast Company has this article about this process.
LindenTibbets, IFTTT’s founder and CEO stated: “We want to become a PayPal for access, a trusted third party that facilitates an exchange from one service to the next.“…
Jamie Siminoff, CEO of smart doorbell maker Ring, recently told Fast Company that paying IFTTT for its integration powers was far more cost effective than building them on its own….