InfoManager: is ad-blocking good or bad! Ad-blocking helps sites suck less

Ad blockers keep you secure Congratulations to YOU! Good news for you! The web-surfing public has discovered they can get rid of those rude, insidious, intrusive online ads and have effectively saved hundreds of thousands of hours and avoided some of the worst evils on the web! Bad news for money monger web sites: an estimated billion in revenue lost to ad blockers. But hey, we’re always here to help User Group members have a safer, more beneficial, more plearurable experience with technology. From our early days setting up Apple eWorld and AOL groups fighting spammers and flamers to keeping you informed today, that’s what InfoManager is all about

  • The industry bites itself, bites back, screws users. Where will it end
  • The digital media industry needs to react to ad blockers … or else
  • A prominent ad-blocker-blocker served malware to Economist readers
  • Is Alphabet Inc Worried Ad Blocking Will Cut Into Revenue?
  • Ad-Blocking Has Online Ad Industry On The Run
  • How the IAB plans to fight ad blocking



danger ahead

The industry bites itself, bites back, screws users. Where will it end

Isn’t it ironic that the web has come from a wonderful, easy to use, resource, to threatening self risk every time you use it. One reader asked : “How can it be them? They are a respectible web site???”
      First there was spam sent by email. Somebody had to do something, and you had to allow it in order for them to get you. Then there was malware email, you didn’t even have to open the email. Then there was phishing and spear phishing, seeming to come from your own back yard. Then there was click-ware that infected you if you downloaded it. Then there was drive-by attacks, you don’t have to do anything but visit an infected site. And, sites do get infected — even big sites like Fortune, The Economist, Huffington, and a score of others including LinkedIN, and Facebook.

Then adblocking came out, which resolved most of this — but now, there are adblocker blockers that block the ad blockers . . . and now they are infecting the users. Two years ago many of you noticed our littl “alert” notes attached to items where the worst stalkers were found. We’ve been watching your six for a long time. Where will it end????

One thing you can do is watch for the FireFox reader icon and use it to read articles.
Here's the Full Story SEE : Firefox Reader icon lets you avoid spam, stalkers, malware


A prominent ad-blocker-blocker served malware to Economist readers

One of the web’s most prominent anti-ad-blocking tools has been serving malware to Economist readers. In a message to subscribers, The Economist warned that anyone who visited the site between 11:52PM and 12:15AM GMT on Halloween night may have been exposed to malware. The malware was served as a result of a breach at Pagefair, a tool used to circumvent ad blockers.
      The Economist was one of roughly 500 publishers affected by the breach, and Pagefair estimates 2.3 percent of users on the sites were affected. The malware itself was a modified version of the otherwise legitimate Nanocore remote-access tool, and Nanocore has since undone any resulting infections by disabling the offending account.
Here's the Full Story Full story : www.theverge.com


Is Alphabet Inc Worried Ad Blocking Will Cut Into Revenue?

Given the rise of desktop ad blockers and the content blocking functionality of iOS 9, this new trend appears to be a legitimate threat to Alphabet and its Google search business. Ad blockers, to put it simply, make it possible to visit web pages without seeing the advertisements. That potentially improves user experience for the site visitor, but it could be very bad news for companies, including Google, which generate billions selling ads.
      The irony of this article on the Motley Fool web site is right next to this story appeard another one of those Google served false advertising stalker link ads, possibly even laced with malware.
Here's the Full Story Full story : THe Motley Foll


How the IAB plans to fight ad blocking

We always said “You know your web page sucks if there’s an ad on it” but some people never learned the lessons and are now openly fighting back with their own ad-blocker blocking schemes.
      The Interactive Advertising Bureau (IAB) is tackling the widespread ad blocking issue with the global rollout out of a program it hopes will set industry standards for ads that won’t drive people to block them out of frustration.
      Under the acronym L.E.A.N. — light, encrypted, ad choice, non-interruptive — the program will roll out over the next six months. The idea is to get publishers to clean up their sites, relying less on obnoxious ads that slow sites to a crawl and scare the bejesus out of users.
Here's the Full Story Full story : digiday.com


Ad-Blocking Has Online Ad Industry On The Run

You don’t need to run a survey to know people consider online ads a nuisance. Pages clogged with flashy, data-intensive banners slow loading times and intrude on the user experience. The problem is especially pronounced on mobile devices, where an ad may not only take up 75 percent of your screen but also exhaust your battery and your data plan.
      “What has happened over the last 10 years, especially on mobile, is that ads have become larger and more intrusive,” said ad-blocking software developer Chris Aljoudi. “They vastly degrade the experience.”
Interesting, this web page has 11 stalker ads, from three different online ad purveyors. You can still read the story, but don’t dare click anything! Use the FireFox reader icon
Here's the Full Story Full story : huffingtonpost.com


The digital media industry needs to react to ad blockers … or else

This is the most insightful article I’ve seen on ad blocking. It makes both cases. But he proposes one slight twist. He says “Users are inadvertently putting their favorite websites out of business.” … I disagree. If users find value, and benefit, then they will support the site. UGNN has been ad free (for the most part) for 20 years. No adware here. The Design Center has been reader supported for over 25 years online. It’s NEVER had a rude stalker or drive-by ad. Never!

Michael Rosenwald, Columnist for the Washington Post has posted this to the Columbia Journalism Review:

Quoting  begins Not long ago, I moused over to AdBlockPlus.org, clicked on a green button that said, “Install for Safari,” and fewer than 10 seconds later, ads had vanished. All of them. Goodbye iPad ad that unfurled down my screen. Goodbye blinking mattress ads. Goodbye car ad following me from site to site. This immediately became Web surfing nirvana: pages loaded faster, my browser stopped randomly crashing, my whole computer ran better. The Adblocker Plus plugin even told me how many ads I’ve dodged in the last couple of months: more than 35,000 and counting.

I am not alone in my love for ad blocking. Every friend I tell about it thanks me with extreme enthusiasm, as if I’d just changed their flat tire.Quoting  ends

Here's the Full Story Full story : The Columbia Journalism Review


 

And…. thanks for reading . . .
      Fred
      +FredShowker, or @Showker

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