Crowdsourcing news update for August

crowdsourcing It’s about time for another update on the ever-expanding phenomena of crowdsourcing! There are some astonishing headlines since last time . . .
* Fortune 500 Crowdsourcing is a Force to be Reckoned With
* Poptent Raises $5.5 Million to Support Continued Growth
* Pendulo Studios crowdsourcing ‘satire with a conscience’
* Jennifer Lopez starts a new role: startup exec
* Penny Arcade and Steam turn to crowdsourcing
Let’s see … what’s up in crowdsourcing this summer


Jennifer Lopez starts a new role: startup exec

Jennifer Lopez — along with tech entrepreneurs MJ Eng and Brian Lee — is launching Teeology.com, a luxury T-shirt e-commerce site. Teeology is a mashup of celebrity, crowdsourcing, competition, and social networking. Customers can vote for T-shirt designs by various artists and designers, and the winning designs will go into immediate production.
      The limited-edition, voter-approved shirts start at $29. Teeology will also sell a permanent collection of men’s and women’s basics starting at $20, according to WWD.
READ THIS REPORT Full story : Upstart (blog)


Poptent Raises $5.5 Million to Support Continued Growth

a global video production company for Fortune 500 brands and agencies, today announced that it has raised $5.5 million, led by MK Capital, an established venture capital firm focused on digital media and technology. As part of its accelerating growth, the company also announced that its social network of videographers has surpassed 50,000 members in more than 140 countries and that it has exceeded $5 million in creator cash payments for completed video assignments.
      Poptent has delivered television commercials, Internet video advertisements, and other videos for many of the world’s best-known brands, including Dell, Intel, Eucerin, Jaguar and Walgreens, as well as major advertising, marketing and communications agencies. One of Poptent’s Walgreens spots, ‘The Pick Up’ (http://bit.ly/KwIxJs), developed by Los Angeles-based Poptent member Mike Bernstein, was recently selected for two 2012 Telly Awards, placing it among the finest video commercials produced.
READ THIS REPORT Full story : EON: Enhanced Online News


Pendulo Studios crowdsourcing “satire with a conscience”

Pendulo Studios – the Spanish indie developer that brought us The Next Big Thing and Yesterday – is attempting to fund its next game Day One through crowdsourcing via Gamesplanet Lab.
      The teaser trailer – shown below – is a bizarre fourth wall-breaking scene depicting Day One’s protagonist Ethan pitching his own game.
READ THIS REPORT Full story : Eurogamer.net


Fortune 500 Crowdsourcing is a Force to be Reckoned With

From our conversations with Fortune 500 companies in the last few months, leading up to Crowdopolis (Now only a week away), we know that Fortune 500 businesses are starting to understand the power of crowdsourcing.
      Many of them have already begun to employ microtasking, open-innovation, and other crowd-focused programs, and we know they are eager to learn more and do more of this, and of course, do it better.
READ THIS REPORT Full story : Daily Crowdsource


Penny Arcade and Steam turn to crowdsourcing

“The future belongs to crowds.” – Don DeLillo, Mao II
If the 20th century version of video game marketing is attempting to observe what customers wanted, than the 21st has become a time about flat-out asking them.
      Steam, Valve’s online gaming store and community hub, announced “Greenlight,” a crowdsourcing-inspired move aimed at letting the users have more say in what games are available to buy and play on the service.
READ THIS REPORT Full story : Baltimore Sun


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