Social Business: Goals to Work Toward & Pitfalls to Avoid

CookiesWe all know that social media has had a major impact on the world over the last few years, and that businesses can benefit from utilizing social media methods – but the exact science behind becoming a social business can be a bit of a mystery. In this week’s Global Roundup email, IDG explains how to avoid social business pitfalls, provide a framework for utilizing social media, and share a guide to measuring social media success.

Pitfalls to Avoid

Pitfalls to AvoidSocial media is rapidly evolving and it is vital for organizations to actively engage and manage their presence on social networks. With customers taking to the web to vent their frustrations, companies face many pitfalls if they don’t manage social media correctly. This blog post highlights the dangers of a poor social media strategy and discusses the measures you need to take to avoid the common pitfalls. Read the full article now.
GO David Parcell (Global) – Avoiding the Social Business Pitfalls

Goals to Work For

By working toward being a social business, companies can reap many benefits. Social businesses have stronger customer relationships, high operational effectiveness, and offer optimized workplaces. This quick guide sets out the steps you need to take to become an effective social business. Click now to download it.
GO Quick Guide to Social Business provided by IBM
WHITE PAPER: requires simple registration or sign-in

Metrics for Success

By now you know that social media can have big benefits for your business – but how do you know if your strategy is working? This white paper discusses the importance of undertaking a social media review, and equips you with the data, questions to ask, and best practices you need to conduct your own review. Read on and learn how to uncover the hidden insights in your social data.
GO How to Conduct a Social Media Review provided by Argyle Social Media
WHITE PAPER: requires simple registration or sign-in

Thanks to Kasey Cassells, e-Editor for IDG Connect, for sending this in.
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