How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, “App Savvy” also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.
Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store’s most prominent publishers.
- Learn about the App Store and how Apple’s mobile devices function
- Follow guidelines for vetting and researching app ideas
- Validate your ideas with customers — and create an app they’ll be passionate about
- Assemble your development team, understand costs, and establish a workable process
- Build your marketing plan while you develop your application
- Test your working app extensively before submitting it to the App Store
- Assess your app’s performance and keep potential buyers engaged and enthusiastic
Whether you’re a designer, developer, entrepreneur, or just someone with a unique idea, “App Savvy” explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang.
Ken Yarmosh is a product strategist focused on building exceptional mobile applications. Before getting into mobile apps, he orchestrated the development of desktop and web applications for products as diverse as the financial accounting system for the United States Courts and the automated search marketing platform for Clickable.
With his startup experience of transforming rough ideas into polished products, Ken uses his technical background and business know-how to tackle and conquer new market innovations. While helping clients with iPad, iPhone, Android, and web apps, Ken’s own portfolio includes the perennial bestseller AudioBookShelf.
App Savvy
Ken Yarmosh
If you are into joining the billion-dollar i-app marketplace, we can really recommend Tapworthy: Designing Great iPhone Apps to seriously set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
