I’m following along, trying to keep up as best as I can — but the changes are coming at nose-bleed speed these days. Here are just a few of the recent eye-openers I’ve run across in the past month or so that can help us all understand what’s going on.
Google’s plans for the news business
James Fallows of the Atlantic took a look at ways in which Google is saving rather than killing the news business, writing that he is “convinced that there is a larger vision for news coming out of Google.” He interviewed several Google staff for his in-depth, detailed article.
Fallows believes that Google has “undersold” its efforts in its strategy toward news companies, and that people at the top of the company have pushed hard for saving the news industry
Google’s efforts to shore up news organizations are extensive and have recently become intense but are not guaranteed to succeed … become an internalized part of the culture in what is arguably the world’s most important media organization.
How to Save the News
James Fallows writes:
Plummeting newspaper circulation, disappearing classified ads, ‘unbundling’ of content — the list of what’s killing journalism is long. But high on that list, many would say, is Google, the biggest unbundler of them all.
Crawl, index, rank, repeat: a tactical SEO framework
SEO can be boiled down to three core elements, or functions, in the current era of Google: crawling time (discovery), indexation time (which also includes filtering), and ranking time (algorithmic).
Distilling SEO to these core factors allows SEOs to construct a framework for their work around the activities the engines are conducting, without having to understand the underlying specifics of these activities.
continue reading :: searchenginewatch.com
Paid search spending is picking up again
Paid search expenditures in the U.S. grew by double digits in the first quarter of this year compared with the same period in 2009, according to two recent reports.
According to search optimization company SearchIgnite’s “Q1 2010 U.S. Search Market Report,” paid search expenditures increased 11% in the first three months of the year, the strongest period since the fourth quarter of 2008, according to the company.
continue reading :: Christopher Hosford – btobonline.com
10 tips to become a great business “Twit”
What do you think of when I mention Twitter? Do you think about teenagers posting what color socks their wearing to school today? Or do you think about the sales/conversions your company makes by utilizing these accounts? Social media is a fantastic way to increase your brand exposure.
By creating a successful Twitter account you essentially have a direct line to your customers. Utilize the following tips to gain “followers” and to maximize your company’s Twitter experience.
continue reading :: Search Engine Journal
Thanks for reading…
Editor / Publisher: InfoManager