Yahoo! and augmented reality leader Total Immersion have come up with some nifty ways to bring consumers into the action at the world’s largest winter sporting event.
Yahoo!’s “Fancouver” exhibit enables passers-by to insert themselves into the festivities in a host of guises.
Kicking off in time for the Winter Olympics, Fancouver features an entertaining and versatile digital out-of-home display, with dual windows that use augmented reality (AR) face tracking and tracking to a brochure, respectively, to give fans a distinctly different view of the proceedings.
Augmented reality is an interactive experience where virtual components are dynamically merged into a live video stream in real time. Think: a virtual new concept car in the palm of your hand or a beer can that can trigger 3D images on your computer screen when you show it to your webcam! In partnership with Coke Zero, Total Immersion developped a web based application that enables the user to interact with AVTR code featured on the bottle to maneuver a Samson helicopter, a vehicle featured in the movie.
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