In this article in Computer World, Mike Elgan seems to agree with me about understanding Apple. He start with “Apple actions seem inexplicable — unless you understand how the company views the world.”
He continues:
“Here are four things that Apple believes that explain the unexplainable:
“1. Everything Apple sells is an Apple product …
“2. Apple products are disposable …
“3. Nothing exists unless Apple sells it …
“4. Apple doesn’t want to be a successful business …
While I am not sure that some of his details are correct, but it certainly seem in general pretty correct. Read the full article and let us know what you think.
Read it here.
