As has been widely noted in the blogosphere this week, Friday night Facebook will begin allowing users to register their own plain-language Facebook domain names, like facebook.com/my.name
Anticipating a frenetic land rush for the best names, Facebook says it will assign the new addresses on a first-come, first-serve basis, starting Friday at midnight, Eastern time. It is allowing trademark holders to fill out forms protecting their marks and says it will internally mediate all disputes.
Until now, Facebook’s profile pages were delineated by an awkward string of letters and numbers (”http://www.facebook.com/profile.php?id=500019730&”), which isn’t handily printed on business cards and doesn’t play well in search engines like Google.
bits.blogs.nytimes.com
