Why MacWorld won’t be like MacWorld

Well, you know that all good things come to an end. Perhaps the changing landscape in the economy will affect the rest of us as after all. We’ve all come to know and love Adobe as a huge supporter of Mac users and MacWorld, but that appears to be changing

800 lb. Gorilla
It’s difficult to believe that the monster Adobe could possibly have economic problems. As all Adobe users know all too well, the software giant is back every 18 months or so with another reincarnation of everyone’s darling design software packages.

How could 5 million times several hundred dollars possibly go wrong. Could it be like many of the other unconscionable corporations, the fat life of extravagant living, private jets, embarrassingly huge mega-yachts, and the greedy thirst for more and more money has a negative effect? Or perhaps it’s just the internet taking its toll on yet another facet of computing life. Who needs a trade show when you’ve got the web?

But then again, Adobe owns the visual communications market. So why bother to present to a mere fraction of their audience — Mac users.

Adobe will not exhibit at Macworld Expo 2009
Jim Dalrymple writes:
“Adobe, a major player in the Mac software market, will not be among the developers exhibiting on the show floor at next Macworld…”
ALERT Macworld, CA

Adobe to eliminate 600 jobs worldwide
Jonathan Seff writes
“Wednesday, Adobe announced plans to cut approximately 600 full-time jobs in response to less-than-anticipated earnings
ALERT Macworld, CA

As usual though, there are always those who push away from the MacWorld table. Perhaps these news items point to a deeper problem: MacWorld in decline. Since the takeover by IDG, Macworld hasn’t been the same. Each year the crowds are smaller, and vendors are scarcer. The session and learning dreadfully steeped toward IDG owned authors peddling their books seeming more like infomercials than content.

Once filling all of Moscone in San Fran, and several venues in Boston, display space has been getting smaller and smaller while square footage booth costs get higher and higher. And Apple’s own WWDC continues to grow and grow.

Belkin also pulls out of Macworld Expo
The loss of Belkin and Adobe earlier this week doesn’t worry industry analysts that
follow Apple and the Mac market.
ALERT Macworld, CA

But seriously folks… what could it mean to the rest of us? Are you going to Macworld?

Me neither.