10 Things We Can Learn From Apple
This is an old article, published over a year ago, but I hadn't seen it until today. (Thanks to Stumble On.)
The first item is:
1. Understand The Total Experience. Apple is not a software company. It's also not a hardware company. It's an experience company. Software and hardware just play a part in the broader experience. Imagine your iPod without iTunes. Hardware and software are industry demarcations that the masses could care less about. By ignoring that separation and focusing on solving real problems in a cohesive way, they obliterated the portable music market.
7. "Go Ahead. Touch It." People are scratching their heads wondering why the Apple retail stores are so successful. Gateway tried it years ago and their stores are all gone now. Dell is trying to sell through retail as well...through Walmart. Somehow, I don't think finding Dell laptops across the aisle from 60 lb. bags of fertilizer will amount to the same shopping experience. Above all else, Apple stores are designed to allow you to touch, play with and interact with every one of their products. You're implicitly invited to approach an iPod or Macbook and just play with it. This evinces a confidence in the ease of use of their products, and more importantly, a confidence in you.
Read the other 8 reasons and nice summary here.
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