Last Wednesday, SWsoft announced that it would change its name to Parallels, that will be more in line with its primary product. This name change will occur early next year.
The company also unveiled its “Optimized Computing” vision, which focuses on providing consumers, business and service providers with the industry’s broadest portfolio of multi-platform virtualization and automation software.
The cornerstone of the Optimized Computing vision is the Parallels Open Platform – an overlay platform which brings together desktop and server virtualization plus system and business automation assets in conjunction with our rapidly expanding ecosystem of partner solutions for use in on-premise, hosted and software-as-a-service (SaaS) usage models. A visual representation of how the components of this vision work together is available at www.swsoft.com/optimizedcomputing.
“This is the first in a series of moves that will help our customers and partners realize the benefits of what we are calling ‘Optimized Computing’,” said Serguei Beloussov, CEO, SWsoft. “This means enhancing Windows, Linux, Mac, x86 and ia64-based bare metal systems with innovative hypervisor-based virtualization, container-based virtualization and a suite of complementary automation solutions. Truly optimized computing requires virtualization, system automation and business automation components – which our company is unique in providing.”
Delivering on the Vision
New products expected in 2008 to help deliver on the company vision include version 4.0 of the company’s Virtuozzo container-based virtualization software, a server-based hypervisor later in 2008, and major updates to Parallels Desktop and Parallels Workstation.
There is more in their press release, but I think you get the idea. They are looking at expanding the base in virtualization software.
Read the full release here.





