New Products from Apple?
Last Thursday Apple announced its 3rd quarter earnings. The results were unbelievably good. But what really was intriguing was the hints that were given concerning new products.
During the earnings conference call Wednesday, Apple's CFO Peter Oppenheimer used the phrase "product transition" to describe why the company was figuring on a significantly smaller gross margin in the fourth fiscal quarter, which ends Sept. 30. Rather than the extraordinary profit of 36.9 cents for every dollar of sales reported in the 3rd quarter, he predicted that next quarter's margin will be 29.5%. Some analysts calculated that would be a $600 Million increase in product costs.
He actually said, "We are guiding gross margin down sequentially as a result of the back-to-school promotion, higher commodity costs and product transitions."
The analysts weren't buying the back-to-school sales promotion since it is on going.
Increased product costs though could mean new computers. But then, maybe there will be a number of new products.
Read the story here.
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