Everyman's McLuhan
I had a friend in the shop the other day who commented on the cover of this book. I was SHOCKED he had never heard of Marshall McLuhan. It's time to learn... NOW...
How can anyone have missed Marshall McLuhan??? The fact that you are reading this blog is due, in part, to the teachings and philosophies of Marshall McLuhan. This is an important little book. Read it, then get "Understanding Media" by Marshall McLuhan. After reading these two books, you'll be a lot smarter than you are now. Guaranteed.
Anyone considering the relationship between technology and humanity has probably either read or heard of Marshall McLuhan. A careful student of media, a prolific lecturer and author, and the creator of such phrases as "global village" and "the medium is the message," McLuhan (1911-1980) merits a freshly creative and accessible examination today, as technology speeds ahead and forces us to reconsider our relationship with it.
Everyman's McLuhan is just that. W. Terrence Gordon, McLuhan's official biographer, has here deciphered and distilled McLuhan's career; his words are accompanied by colorful and innovative illustrations that apply McLuhan's and Gordon's ideas to the realities of 21st century technology and media.
Every spread, whether covering the iPod or Donald Trump, illuminates McLuhan's prophetic ideas with contemporary visual cues that will resonate with all readers.
Those familiar with McLuhan will appreciate this continuation of the original visual metaphor of the 1967 Penguin title, The Medium is the Massage, while McLuhan novices will be engaged and fascinated by his timeless ideas as manifested in the daily happenings of our lives.
Everyman's McLuhan furthers a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between the human community and the technologies upon which we rely.
W. Terrence Gordon is a linguist and intellectual historian. He has taught in six Canadian universities and written and/or edited eighteen books. His 1997 McLuhan biography, commissioned by the McLuhan family, has garnered international acclaim.
Everyman's McLuhan
W. Terrence Gordon, Eri Hamaji & Jacob Albert
Media Studies, Design -- Paperback -- Color throughout
Mark Batty Publisher is an independent publisher dedicated to making distinctive books on the visual art of communicating. Following nearly five years of publishing, the 55 titles in the MBP Fall 2007 catalog demonstrate how the list has evolved, keeping sight of the house's original intention to publish books that showcase the visual power and innovation of contemporary culture in all its varied poses. MBP people believe that the world has always been dominated by the visual; today the visual comes at us from more places than ever, and its dissemination is faster and more advanced every year. Books from Mark Batty Publisher capture this acceleration with creativity and innovation on the pages of each book: the result is something readers want to hold onto forever. Visit us on the web at www.markbattypublisher.com.
