UGN InfoManager

You probably already know about the big promotion Bono is leading to "Paint the Town Red" promoting "RED" products to bring attention to the world AIDS epidemic. The promotion aims to enlist companies to make RED products which donate a portion of the profits to the The Global Fund to Fight AIDS, Tuberculosis and Malaria -- three of the world's most devastating diseases. To date, the Global Fund has committed $5.2 billion US to more than 363 programs in 131 countries.

Oprah sees RED

The Oprah Winfrey Show on Friday, featured Bono with special appearances by Penelope Cruz and Kanye West, all to promote the "RED" program. To see a short excerpt from this Oprah Winfrey show see: oprah.com

Apple sees RED

Apple has announced the iPod Nano RED Special Edition. (RED) was created by U2 lead singer, Bono and Bobby Shriver to engage business in the fight against AIDS in Africa by getting the world’s most iconic companies to make uniquely branded products.

The (PRODUCT) RED iPod nano comes in a beautiful red aluminum enclosure and features 24 hours of battery life, Apple’s innovative Click Wheel and an incredibly thin and light design. Apple will contribute $10 from the sale of each iPod nano (PRODUCT) RED to the Global Fund

See: RED iPod nano

If you already own an iPod, consider donating the $199 directly to the organization... doing this would be equivalent to purchasing 20 (PRODUCT) RED iPod nonos!

Or, perhaps you'd be interested in
THE GAP RED line gives 50% of the profits (except some idiot at the GAP programmed the site so it doesn't work with the latest version of Safari!)
Motorola's MOTO SLVR
American Express RED CARD
Giorgio Armanimen and women's RED collection
Converse (PRODUCT) RED collection
Take the RED CAFE tour

www.joinred.com/

Other considerations...

Unfortunately, we have also seen reports of corruption, mismanagement and misappropriation of money within the Global Fund. While the reports and statistics are beaming, there's no way of knowing how much of the money actually trickles down to where the medicine meets the patient! It is an ambitious promotion however, and we can only hope it fulfills its goals.

Compare with this ...

For those really serious about helping the global problem, check out the Bill and Melinda Gates Foundation. During 2005, they provided more than 1.3 Billion U.S. in relief and research funding. (Download the extraordinary annual report)

The Bill and Melinda Gates Foundation
Getting involved in Good Work.

Global Action

These are important issues and everyone can help no matter how small.

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