Blogs Changing Business
How Blogs are Changing the Way Businesses Talk with Customers...
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
Naked Conversations:
How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel
Hardcover, 272 pages
Read a free chapter [PDF Format]
Comments
It has certainly changed the way we look at the internet...
Great work guys. Good stuff. I found lots of intresting things here. I will be back! - www.ugnn.com
Posted by: Rick Janson | December 28, 2006 11:54 PM
Real nice! Keep up the great work. Good work. Enjoyed the visit!!
Posted by: Uhbygctfx | December 29, 2006 12:39 PM