A Profitable Symbiotic Relationship
Thanks to Apple eNews for this one...
The tipping point for the architectural firm Jackson & Ryan arrived when a major client--the Philadelphia Museum of Art--challenged them to include photorealistic scans of its art collection in the CAD drawings created for a project underway.
"We soon realized our Windows machines were abysmal at integrating CAD and presentation work in the same files," says the firm's technologist Richard Wingfield. But, luckily, "we had a few Macs we'd been using just for marketing graphics--and when we tried the same task on a Mac, it was effortless. From that point forward, Mac quickly invaded every aspect of our work."
Today, Macs do triple duty at the firm, answering its creative, administrative, and IT needs. "Once we started using Apple systems, our business boomed. We became an all-Mac shop. Don't ask me the chicken-or-egg question," smiles Wingfield. "It was a symbiotic relationship."
http://www.apple.com/business/profiles/jacksonryan/
From: Apple eNews for December 17 ...
http://www.apple.com/enews/currenteissue/
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