Microsoft Goes After Google’s Ad Money
In this CMO magazine article Microsoft's new business model is talked about as a copy of Google's.
The new plan is called Live Software.
Bill Gates also unveiled new services for both Microsoft Windows OS and Office, respectively called Windows Live and Office Live, that provide Web-based services.
With Live Software, Microsoft plans to offer an entire range of Web-based services that customers can use in conjunction with Microsoft software or alone.
A beta of Windows Live can be found at http://www.live.com/. Windows Live includes an e-mail service and Windows Messenger, which is similar to MSN Messenger but includes more robust ways for users to sort and maintain e-mail, phone and instant-messaging contact information. It also includes local and Internet search technology and more.
Office Live will be in beta in the first quarter of 2006, and users can sign up for the beta at www.officelive.com.
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